I’d also like to highlight Bear Fight for John West Salmon, because who can begrudge a bit of trivial humour?!
It’s starts off so earnestly, almost naively, with a docu-like, David Attenborough style voice over, which aids the calm, natural soundbed. This, however, is quickly hijacked with a silly exchange between man and Bear. The punchy (ahem) one liner, “Oh look, an Eagle” is delivered from the confidence of our south-London-sounding protagonist.
Great tag line, as well.
Writing, casting, delivery, timing, and post-production are all key puzzle pieces in the creation of timeless, memorable campaigns.
So, to conclude, writing, casting, delivery, timing, and post-production are all key puzzle pieces in the creation of timeless, memorable campaigns. From an audio perspective, sound design, foley, voice over casting, delivery and music composition all play their part. In ad land, comedy has the ability and global platform to unite us all.
2020 has been a rough ride, so no matter where in the world you are, so let's try and have a laugh, shall we?
The Link LonkJuly 24, 2020 at 09:20PM
https://ift.tt/2E84EcX
Sounds funny: Why adland needs a post-lockdown injection of humour - Shots
https://ift.tt/3eOfySK
Funny
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