Apple's latest ad: Over Sharing
AppleJust how careful are we about our security? Do we need to be more cautious with details we think are unimportant? In a new ad, released today, Apple wittily points out the things we are too open about, and how on the iPhone, these things are kept secure.
For an in-depth analysis of Apple’s security stance, check out Forbes Contributor Kate O’Flaherty’s excellent post here.
Of course, some of the elements in this ad aren’t exclusive to Apple, but it is certainly true that the company is obsessive about keeping our data secret – even from Apple.
The ad, called “Over Sharing” consists of a series of public scenes: on a bus, in a movie theater, a park, with people loudly broadcasting what is usually restricted to their phones.
So, when one woman in the street proclaims, “My house is within one thousand feet,” it’s a reminder that Apple Maps does not connect your data with your Apple ID, and for the data it does temporarily store, the start and end of your journey is not saved, to anonymize it completely.
There’s a woman announcing her credit card number to the world through a megaphone. Of course, everyone knows we shouldn’t do that but this is Apple’s way of saying that credit and debit card numbers are hidden from Apple. Additionally, using Apple Pay or Wallet, Apple doesn’t know what you bought, from home or what you paid.
Don't give away your health data willy-nilly.
AppleOr the keen power walker revealing his heart rate as it goes up and down says that Apple regards even a stat as innocent as that as private. The use decides how much or how little data is in the Health app and when your iPhone is locked, the data is hidden. That’s even true of the Apple Watch where your exercise rings are deemed private information so until the Watch is on your wrist and unlocked, exercise data is grayed out.
The guy on the bus announcing he browsed eight sites for divorce attorneys is Apple’s sly reference to the fact that Safari using tracking prevention to stop advertisers following you.
Office workers who hate their job should keep that information hidden in text messages.
AppleAnd, funniest of all, two office workers shouting their text messages to each other, even down to the emoji. Using iMessage means only the recipient knows what you’re saying. Oh, and even Apple can’t read your messages while they’re being sent. Mind you, I’m not sure poor Lee deserves the puke emoji (you’ll have to see the ad).
The new Apple privacy ad.
AppleAnd it’s a cool ad, and worth checking out. The final image, seen above, shows someone using an iPhone 11. Note that you can’t see their face... clever, huh?
Oh, and look at that title again: Over Sharing, with no hyphen between, so it also means “done with sharing”. Which is good advice for all of us.
You can check out the ad here:
The Link Lonk
September 03, 2020 at 08:25PM
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Apple Releases Very Funny Privacy Ad With A Serious Message - Forbes
https://ift.tt/3eOfySK
Funny
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