We can add this latest online jab – as short-lived as it was – to the long list of occasions when one fast-food chain trolled another on social media. Burger King Denmark just went to the trouble of responding to thousands of people who had complained to McDonald's on Facebook, offering them free Whoppers (via AdWeek). Burger King and Wendy's have been known to exchange blows over Twitter, with Wendy's recently getting in a lick about Burger King's spicy chicken nuggets. After McDonald's announced it was joining the spicy nugget game, Wendy's was merciless on Twitter as it managed to roast McDonald's and Burger King both: "Must have scraped up all of BKs leftovers and slapped mcprice tag on it."
In a separate arena of the fast-food chicken wars, Popeyes and Chick-fil-A have been going after each other, too. The Twitter war the two chicken chains engaged in last year contributed to the most viral menu item of 2019: the Popeyes chicken sandwich (via Vox). The fast-food feuds have endured on social media for the past few years because they make an impression on all those highly coveted customers out there, and they help big corporations look a little more human (via Contently). So we expect more clever acts of trolling from Burger King and their ilk in the future.
The Link LonkOctober 03, 2020 at 06:44AM
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Burger King used this tennis star to troll McDonald's - Mashed
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Troll
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