A ‘sequential recovery’ quantified
Ad Age’s Judann Pollack has your executive summary on WPP’s earnings, which were released Thursday:
In a presentation to analysts, CEO Mark Read described the company’s performance... as “resilient,” saying that there has been “sequential recovery” since lockdown. Specifically, he said that the company’s net sales went from a 15.1% drop in the second quarter of 2020 to a 7.6% fall in the third quarter and 6.5% in the fourth. Categories including tech, consumer packaged goods and pharma, which together comprise 57% of its business, were strong, as well as digital commerce services which jumped 43%. WPP also cited $4.4 billion in net new business from clients including Alibaba, HSBC, Intel, JP Morgan and Unilever.
Keep reading here.
The future of data privacy
“Confidential computing, quantum safe cryptography and fully homomorphic encryption are set to change the future of data privacy,” writes ZDNet’s Charlie Osborne, “as they make their way from a hypothesis to viable commercial applications.” Osborne (virtually) attended an IBM symposium on Thursday that covered each of those technologies, and now she’s got the rundown on “how they could impact how we securely manage, encrypt, store and transfer information—with each solving a different challenge posed by future data privacy concerns.”
Keep reading here.
ICYMI
“Employment in advertising, public relations and related services rose by 3,500 jobs in February, a positive sign for agencies following a sharp drop in January,” Ad Age Datacenter’s Bradley Johnson reports. “The job gains came as U.S. employers last month added a stronger-than-expected 379,000 jobs, according to the monthly employment report from the Bureau of Labor Statistics.”
Johnson has specific industry employment data across three BLS classifications: advertising, PR and related services; ad agencies; and internet media. Keep reading here for those breakdowns.
Additional context: “U.S. Jobless Claims Ease as Hiring Picks Up,” per The Wall Street Journal, citing data released Thursday by the U.S. Department of Labor.
Just briefly
• More great vax stats: “Novavax vaccine 96% effective against original coronavirus, 86% vs. British variant in UK trial,” Reuters reports.
• Peak streaming: “AT&T now expects up to 150 million HBO Max subscribers,” per Bloomberg News (via Ad Age).
• Driven away: “Uber, Lyft To Share Data on Deactivated Drivers in Safety Push,” per Bloomberg News.
• ICYMI: “Small Agency Awards entries are now open,” from Ad Age.
The newsletter is brought to you by Ad Age Datacenter, the industry’s most authoritative source of competitive intel and home to the Ad Age Leading National Advertisers, the Ad Age Agency Report: World’s Biggest Agency Companies and other exclusive data-driven reports. Access or subscribe to Ad Age Datacenter at AdAge.com/Datacenter.
Ad Age Datacenter is Kevin Brown, Bradley Johnson and Catherine Wolf.
This week’s newsletter was compiled and written by Simon Dumenco.
The Link LonkMarch 13, 2021 at 03:13AM
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Funny TV ads are on the rise, and how brands are (or aren't) prepping for the coming data lockdown: Datacenter Weekly - AdAge.com
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